DATE: 12/17/2004 10:31:00 AM
Now That's Marketing - Wal-Mart has announced that it will match up to $1 million in donations to the Salvation Army kettles in front of its stores. This is a direct shot across Target's bow and an incredibly savvy marketing move. Full disclosure: I once worked for Wal-Mart and found it to be an unpleasant place to work more often than not. However, there's a reason why the retailer is still at the top.
I think the beating up of Target is a bit overblown, considering their donations to other charities. However, I think the company has made an incredibly stupid p.r. move in banning the Salvation Army, and compounded that stupidity by their refusal to be sensitive to consumer desires.