DATE: 12/24/2004 03:30:00 PM
Expectations Game - Just got back from the mall, which was quite busy. While driving from one store to another, the radio news said economists and retail experts were disappointed in this year's sales and hoping for a last-minute surge. It seems our purchasing "didn't meet expectations" this year. If that's the case, what on earth were the expectations? Were retailers assuming that every customer was going to spend $10,000? The economy has been growing for months, consumer confidence and spending are up and retailers still aren't happy.
Some of this is simple capitalism - the more we spend, the happier retailers are. Part of it, though, is completely unrealistic expectations on the part of corporations and stockholders. Set yourself up to be disappointed, and you will be. And our media will be right there to report the bad news. Because, after all, it reflects badly on the economy and the Bush administration.