DATE: 4/27/2004 09:53:00 AM
Media Fund - The Media Fund has begun running ads in Maine, as we've been deemed a competitive state. The latest ad exploits senior citizens in an attempt to make George W. Bush look like an ogre on prescription drugs. It's pretty crude propaganda - the senior citizens are shown in softer focus at a kitchen table sorting the million or so drugs this guy has to take every day to survive and George W. Bush is shown in unflattering colors and with a severe expression on his face. Yup. We get it - old people good, Bush bad.
The commercial ends with Determined Old Guy, supported by Loving But Concerned Wife, saying the government will have to arrest him if they end up making Canada an illegal option for purchasing the drugs he needs. The commercial ignores, of course, the expensive prescription drug benefit that Congress just passed and the president signed into law. Oh, well. Politics proves that one shouldn't let facts confuse one whose mind is made up.
Still, though, does that mean it's okay to scare the crap out of old people to get votes?
Of course, anyone watching the commercial who believes the U.S. government is going to lock up grammy and grampy just because they're jumping the border to get drugs is not going to be convinced that Bush is not an ogre, as they are likely of the rabid anti-Bush contingent. Such people only need be thrown piles of steaming red meat and Michael Moore books once in awhile until November, when they are unleashed to vote.
The commercial highlights the difference between supporters of John Kerry and those of the president. Kerry and his supporters have spent a lot of time scaring the living daylights out of people to get them to vote against George W. Bush. The level of enthusiasm for Kerry is rather low, when compared to that of supporters for the president. And that could make all the difference in November.